Like any profession, over the years and countless hours of working and talking to people in the industry, you will pick up tips, advice and even things to avoid. This will ultimately help you improve and possibly make your photography business more profitable. Here are some of the main tips that I have picked up over the years from people in the travel photography industry.
If you were to line up a whole load of travel magazines next to each other, you will notice that the vast majority of their front covers have something in common, the color blue. Whether it is the sky or water, magazine covers tend to feature photos of gorgeous sunny days rather than moody, dark and atmospheric conditions.
I had always noticed that my “gorgeous sunny weather” shots outsold the photos with other types of conditions. But it wasn’t until the editor of a travel magazine told me the reason that I understood why. They found that historically, issues with beautiful sunny shots on the front cover sold much better than issues with dark and moody conditions. The reason is that most people going about their day aspire for tranquil and beautiful holiday conditions. So, while a stormy landscape photo might look more dramatic and striking, the average holidaymaker doesn’t want to go somewhere and experience a storm.